ad ho·mi·nem
(ˈ)ad-ˈhä-mə-nəm
-ˌnem
1
: appealing to feelings or prejudices rather than intellect
an ad hominem argument
2
: marked by or being an attack on an opponent's character rather than by an answer to the contentions made
made an ad hominem personal attack on his rival
: in an ad hominem manner
was arguing ad hominem
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Merriam-Webster unabridged
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